EA NHL 27 Visual ID

Created in collaboration with Two Fresh Creative Studio and an incredibly talented team of artists, this project explores the visual identity developed for NHL 27. The goal was to establish a bold and cohesive visual language that could extend across the game’s menu backgrounds, transition animations, logo reveals, team screens, and other in-game elements. Each piece was designed to feel connected while capturing the speed, energy, and intensity of professional hockey. The visuals were created in Cinema 4D and rendered with Redshift.

NHL 27 Visual ID

This project showcases the visual identity created for NHL 27 in collaboration with
Two Fresh Creative and a talented team of artists.

We developed a unified visual language across menu backgrounds, transition animations, logo animations, team screens, and other in-game elements.

The styleframes were created in Cinema 4D and rendered with Redshift.

Helmet & Goalie Mask

X-ray

Helmet & Goalie Mask

Ice

Skate

Ice

Skate

X-ray / Beauty

Brand & Team Logos

X-ray / Neon / Cloth

Trophy

Backgrounds

Thank you!

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